·              Bilingual marketing communication/advertising/branding specialist skilled in digital marketing, web development, PR, branding strategies, marketing campaigns and advertising.

·              Excellent communication, public speaking, relationship building and influencing skills.

·              US Military Veteran with unparalleled level of knowledge in integrity, responsibility, loyalty, attention to details, teamwork, going above and beyond call of duty, working under pressures with limited resources, and setting high standards.

 

WORK HISTORY

 

Customer Service/Marketing/Operation Manager07/2014 - 09/2015

Fields China - Premium Food Retail - Shanghai, China

Subsidiary of Auchan Group, $56 billion of revenue annually

·              Managed SAP online systems to streamline premium retail food/grocery operation and management processes that resulted in improving profitability, continuously adaptability and growing sustainability.

·              Developed SOP procedures for cross-function teams in order to reinforce company processes, defining tasks and improving productivity by 20%.

·              Collaborated cross-function works with marketing, logistics, operation and order processing teams to maximize business impact, costs and internal capabilities.

·              Trained staff in continuous improvement initiatives, focusing on customer growth, developing and maintaining strong customer relationships, and creating innovative/creative approaches of positive shopping experience for customers.

 

Marketing Communication Manager11/2012 - 07/2014

Chauvin Arnoux Group - Shanghai, China

120 year old French company in power and energy industry

·              Developed marketing strategies in Hong Kong and Taiwan through innovative business planning, positioning, and measures that resulted in increasing sales revenues by 40% in the first year.

·              Managed the media interview with the company leader and wrote a featured story published by the industrial magazine to raise our brand awareness and an effort to push for public relations.

·              Took initiative to manage a project to design, publish, coordinate and execute all details for the publication of the company’s new product catalog, worked with media and publication companies.

·              Worked closely with marketing vendors and designers in creating and designing trade show booth for over 1,000 exhibitors including slogan, advertising campaigns, posters, websites, and logos.

·              I have successfully lead the company to break away from the old image and presented itself like a global company under my influence, from the changes I had made in branding strategies, communication channels, advertising styles and relationship building.

·              Self-initiated digital marketing projects developing website contents, E-newsletters, social media platform via HTML coding, Microsoft Office, and other design software.

 

Contract Marketing Specialist 06/2012 - 08/2012

TMF Group - Shanghai, China

 

·              Created and managed an interactive and user-friendly website with clear themes and features.

·              Constructed the company website with easy accessibility for viewers and integrated social media sites and video steaming portals to be linked with the website.

·              I wrote news feeds published on the website showing our viewers latest stories in the market.
 

Internship 03/2012 - 06/2012

Minnesota Trade Office - Saint Paul, MN

 

·              Assisted in Governor Mark Dayton’s trade mission to China and self-initiated to create a self-guide to all delegations on the trip helping the delegation to prepare for all aspects of China.

·              Managed and updated the client database system via Salesforce.

·              Provided support to improve and increase marketing efforts to local businesses in oversea market.

 

Key Account Manager 03/2007 - 03/2009

AQ Card Payment - Shanghai, China

Card payment service startup

·              Served as a project leader in providing and implementing a Gift Card payment system to Best Buy in China.

·              Presented CRM service solutions to Siemens Asia Pacific Headquarter, aimed to solve ongoing business challenges.

·              Successfully proposed a customer retention software system to Wal-Mart management team in tracking, improving and managing daily retail operation. 

·              Events management: coordinated and managed company booth at different promotional events.
 

Education

 

Business and Marketing Education        Commencement Speaker 2011

University of Minnesota - Minneapolis, MN Rising Alumni 2014

 

Marketing an Italian Ideal, Summer Study

Rome, Italy   06/2010-08/2010

 

Media and Advertising

American InterContinental University - London, England      03/2003-06/2003

 

Military Service

 

U.S. Army Reserve 407^th Civil Affairs Battalion --- Arden Hills, MN

 

Active Duty Military Police, 34^th Infantry Division --- RAF Mildenhall, England

 

Volunteer

 

UofM Liaison / American Marketing Association Annual Conference Speaker Committee Member

American Marketing Association --- Minneapolis, MN

 

Campus Event Coordinator (Welcome Week)

University of Minnesota --- Minneapolis, MN